Booze News: Maker's Mark Keeneland Bottle

The 2022 Maker’s Mark Keeneland commemorative bottles are here!

This year's gorgeous collectable bottles feature one of three distinct label designs depicting scenes of Thoroughbred racing. The bottles feature the work of artists Sandra Oppegard, Andre Pater or Tyler Robertson. This year’s bottles will benefit Horse Mania, the public art initiative of LexArts, greater Lexington’s premier cultural development, advocacy and fundraising organization.

Each bottle is signed by the artist who created the design, along with Keeneland President and CEO Shannon Arvin, Maker’s Mark Eighth Generation Whisky Maker & Managing Director Rob Samuels and one of three of the winningest female riders in Keeneland history: Julie Krone, Rosie Napravnik and Donna Barton Brothers.

“Keeneland is committed to supporting public art exhibits like Horse Mania, which have coincided with some of the major equestrian events at the racetrack and in our community and celebrate the vibrant cultural importance of our sport to the Commonwealth and the international stage,” Keeneland President and CEO Shannon Arvin said in a press release issued today. “We are excited to continue our longstanding collaboration with Maker’s Mark in support of LexArts.”

“At Maker’s Mark, we share LexArts’ commitment to celebrating and encouraging public art, such as those at our distillery in Loretto,” said Eighth Generation Whisky Maker & Managing Director Rob Samuels via press release. “I’m proud our long partnership with Keeneland allows us to support the popular Horse Mania in such a meaningful way.”

The three bottles will go on sale Friday, April 8, opening day of Keeneland’s 2022 Spring Meet. Bottles will be available at Lexington-area Liquor Barn Stores.

(Photos courtesy Maker’s Mark)

Easy Fourth of July Entertaining Ideas

I was on WAVE-3 today, talking about few refreshing ideas for the holiday weekend! I shared some fun, simple cocktails and mocktails and a simple watermelon salsa recipe! Thanks to 5WPR and The Pioneer Woman Cookware for gifting me the serveware and spice blends used in these recipes!

The Pioneer Woman’s Watermelon Salsa

This recipe is so easy! Y’all know I’m all about keeping the hostess out of the kitchen so she can enjoy her guests. This recipe can be put together quickly and prepped ahead of time. You’ll need cubed watermelon, diced red onion, diced bell peppers, jalapeños, cilantro and fresh limes. Then you’ll throw all the fresh ingredients into a large bowl and toss it together and add lime juice to top. You can also add The Pioneer Woman’s “Anything Goes Everyday Seasoning” which will just add a nice boost of flavor. This spice has a blend of sea salt, celery, pepper, onion, garlic and a touch of lemon zest which will really just spruce this up even more. You can serve with tortilla chips or as a side dish with grilled chicken.

• 1/2 whole small seedless watermelon, diced

• 1/2 whole red onion, diced

• 1 whole red bell pepper, seeded and diced

• 1 whole green bell pepper, seeded and finely diced

• 1 whole yellow bell pepper, seeded and finely diced

• 2 whole jalapeños, seeded and finely diced

• 1 whole bunch cilantro, chopped

• Juice Of 1 To 2 limes

• 1/2 tsp. The Pioneer Woman Anything Goes Everyday Seasoning Blend

Directions:

Serve with chips, on top of grilled chicken or fish, or as a side salad!

Kentucky Mule

I like to use Maker’s Mark in a mule; I find that the sweetness of a high-wheat bourbon like Maker’s works well with the spiciness of a Ginger Beer. I also used Reed’s Ginger Beer. This brand creates all-natural REAL ginger ales and ginger beers and they now have several zero sugar options so you don’t have to sacrifice great taste with heathier alternatives. Reed’s Ginger Beer is crafted with REAL fresh ginger root, natural fruit juices, honey and spices for the perfect kick which is great on its own and mixed into cocktails.

• 2 oz Maker’s Mark

• 6 oz Reed's Zero Sugar Ginger Beer or Reed’s Ginger Beer

• Lime wedge

Fill your desired glass with ice. Squeeze the lime wedge over the ice and drop into the glass. Pour in bourbon and add the Reed’s Ginger Beer. Stir lightly and garnish with another lime wedge, if desired.

Mocktails

Another great summer beverage option is Virgil’s Zero Sugar Sodas. Virgil’s has unlocked the secret to great taste with zero sugar using a proprietary blend of sweeteners. They have a variety of bold, complex flavors including their newest flavor, Grapefruit, which is crisp and tangy! I like to play with the texture flavored sodas as sushies or over crushed Ice to create fun drinks at summer get-togethers. Don’t forget garnishes like mint and lime to add extra zing to the drink!

Cheers, y’all!

How to Taste Bourbon Like a Pro

Kentucky bourbon is bigger than ever. Of course, 95% of the world’s bourbon is made here in the Commonwealth, as is 100% of the bourbon that’s worth talking about. It’s an $8.6 billion dollar industry that generates over 20,000 jobs for Kentuckians. Bourbon impacts every Kentuckian. But, no matter how hot the industry is, I’ve noticed that there are plenty of Kentuckians who are still a little scared to drink bourbon. It’s a question I get fairly often from blog readers and social media followers: How do I get started with tasting bourbon?

As a bourbon writer, I’ve had the incredible opportunity to attend tastings led by some of the most interesting names in bourbon. I’ve watched the legendary Fred Noe of Jim Beam demonstrate his “Kentucky Chew” technique, participated in an intensive sensory tasting session led by Elizabeth McCall and Chris Morris of Woodford Reserve, the masters of (click here for information on how you can attend Woodford Reserve Tasting Academy, which I promise you’ll want to attend!), and been among the very first media members to sample the most recent Angel’s Envy offerings. I’ve picked up a few tasting tips along the way, and I want to share them with y’all.

Setup:

Now, it’s great if you have the opportunity to go to a tasting led by a professional. If you’re in Louisville, there are great classes at Westport Whiskey and Wine. Lexington and Louisville both have fantastic classes at Total Wine and More. And, of course, there are tasting opportunities on all of the distillery tours. But, it’s also pretty cool to setup a tasting at home, so you can learn about your own palate as well as your friends’ and family’s.

Step 1: Select your Whiskey.

If you’re going to have a whiskey tasting, you’ll want to select a whiskey. Now, many Kentucky distilleries produce a bourbon and a rye. These are both types of whiskey, and can be produced using the same equipment. Absolutely NOTHING marks you as an amateur quicker than calling a rye whiskey a “bourbon.” If you take one thing away from this blog post, please remember that. The main difference is the grain content. Bourbon whiskey must have a recipe, known as a mash bill, of 51% corn or higher, while the mash bill of rye is at least 51% rye. I find that, when selecting whiskeys to taste, it’s good to pick a theme. I often go by distiller. When sampling the new Old Forester Rye, I tried it against the Old Forester Signature Bourbon, as well as the Woodford Reserve Rye, as these were all produced under the supervision of the same Master Distiller, Chris Morris, under the two major Brown-Forman labels. Another easy starting point would be to try Maker’s Mark with Maker’s 46 or Woodford Reserve with Woodford Reserve Double Oaked. These comparisons will show you how the very same bourbon develops a different taste when finished in different barrels. You can also choose a flight consisting of one from different categories — wheated, high-rye bourbon, rye, etc. — to really see the differentiations. There is a great guide to hosting a tasting on the Kentucky Distillers Association website, and all of the major brands have really good information on their websites to help you learn about what you’ll be tasting before you buy.

Step 2: Set it up.

There really is no tasting glass like the glencairn for tasting. The tulip-shaped glass helps you experience the aroma of the bourbon as it’s supposed to be. If you don’t want to invest in tasting glasses just yet, you can use rocks glasses. Set up each tasting station in the same order, pouring about an ounce of whiskey into each glass. We’re not here to take shots or get drunk. The idea is to have enough juice in each glass to get an idea of how it tastes. Set your samples out in ascending proof order, so that a higher proof won’t overwhelm the flavors of a lower-alcohol spirit.

Step 3: Accoutrements

Turns out, you actually do need a few more things on hand for a bourbon tasting than just bourbon and glasses. Who knew, right?!?! You’ll need some good quality, flavor-neutral water. Here in Louisville, the best thing is actually our award-winning tap water, but to paraphrase Ina Garten, bottled water is fine. The water serves both as a palate cleanser and, if needed, for a drop or two to dilute the spirits. Sometimes, after the initial taste of the whiskey, it’s nice to add a little water (no more than a drop or two) to cut the proof and really dig into the flavor.

You’ll also want some crackers, bread, or popcorn to serve as a palate cleanser while tasting. And, although we’re limiting the amount of alcohol that’s being consumed in the tasting, you’ll want to have some appetizers or snacks on hand to offset the intoxicating effect. It’s also interesting to try some different food samples with your whiskey tasting to coax different flavors out of the drink. The Woodford Reserve flavor wheel tasting calls for aged parmesan, toasted hazelnut, dried cranberry, an orange slice, dark chocolate, and sorghum. I often make some substitutions when playing around with food pairings: I like Kerrygold Dubliner cheese rather than parmesan, and often use fresh or dried cherries and toasted pecans — these are just my taste preferences, and serve a similar purpose in drawing different notes out of any whiskey, not just the Woodford expressions.

Tasting

So here’s the thing. You honestly already have the only tools you need for a bourbon tasting: your own taste buds and curiosity. The most important thing here is taking the time to really be in touch with the sensory experience. Don’t let yourself fall into the trap of liking what you’ve heard is good, what “the experts” like, or what the people around you say is good. You know what you enjoy. You know if you like Brussels sprouts or red meat or chocolate cake, right? Well, bourbon is no different. Different people have different palates and enjoy different spirits. At the heart of it, that’s how the bourbon industry came to be.

Step 1: Color

The first thing you’ll notice when approaching your bourbon samples for tasting will be the color. The color actually does play a huge role in the tasting experience. The shade of amber of a particular whiskey will often be determined by its proof, age, and degree of barrel char. The above photo is a great illustration of how color predicts the character of a bourbon. Two Coopers’ Craft expressions were made from the exact same mash bill. The original Coopers’ Craft is an 82.2 proof, aged in charred barrels, while the Coopers’ Craft Barrel Reserve is 100 proof and has been aged in a specially chiseled barrel. Both of these factors impact the color of the bourbon, and give you the first clues about how it will taste. Predictably, the sample on the right, the 100 proof, has a far bigger and more complex flavor.

Step 2: Aroma

Your sense of smell has a huge impact on any food or drink that you taste. To get a full sense of a bourbon’s flavor, you should take the time to give it a good sniff before you taste it. Now, to the beginner, the first notes you’ll smell in any bourbon whiskey will probably be vanilla and caramel. These are characteristics of all bourbon whiskeys; they are the result of aging the spirit in charred oak barrels. Sometimes these notes linger beyond your first whiff, and they’re still pretty wonderful. As you smell the spirit, you’ll probably pick up on some other notes, too. These are the result of the specific yeast strains, grain varietals, barrel chars, maturation techniques, and everything else that goes into making a specific whiskey. Pay attention to what you smell. There are no wrong answers. I find that most of the Brown-Forman brands have a really strong pear note. Maker’s Mark expressions smell like creme brûlée. Explore the aroma for yourself and note how smells you enjoy play into flavors you like. If a whiskey has a strong raisin note and you hate raisins, then you’re probably not going to enjoy that spirit. Also, it’s very interesting to see how different conditions — a hot or cold day, how you’re feeling, etc. — play into the aroma you experience for a whiskey. It’s very common to smell something different in the same whiskey on a different day, even for folks who have a highly trained and developed palate.

Step 3: Taste

We’ve spent a lot of time getting to this point, haven’t we. Especially since the goal was supposed to be tasting a whiskey. Well, here we are.

Take a sip. See how it tastes on different parts of your tongue. Really think about the flavors you’re pulling out of the whiskey. Pay attention to your initial, emotional responses. Maker’s Mark always tastes like Christmas to me, both because of its elegant caramel and vanilla notes, but also because of the sensory memory of my great-aunt’s bourbon balls, which she always made with Maker’s Mark. You may sense a nutty flavor or a fruity note; subsequent sips or dilution with water will probably help you figure out what kind of nut or fruit. . If you’re tasting with other folks, you may hear them talk about notes that you absolutely do not taste; this is absolutely normal. There are usually some big notes that everyone experiences, and then other flavors that are way more about the bourbon’s impact on the individual. Some of the most experienced Master Distillers and Master Tasters and bourbon pros I’ve ever met will tell you the same thing: There is no right or wrong way to taste, and everyone picks up on a little something different. Trust your palate and your experience more than reviews, price point, or prestige. I promise this will make you a happier bourbon drinker.

Step 4: Finish

Think about the flavor the whiskey leaves in your mouth after you swallow (or spit) it. Maybe there’s a cinnamon note, or citrus fruit. It’s the final impression of the whiskey, and it often is a little more complex than the first taste.

Step 5: Record it

So, this is totally optional, but I find that the best way to develop my taste in bourbon is to keep a tasting notebook. I use this one, which is popular among the bullet journal crowd. I find that keeping my notes organized helps me to really compare flavors and experiences. I can look back on what I tasted in a specific whiskey and see if I taste the same notes again. It’s a great way to help me recall what I’ve tasted and what flavors I’ve tasted. If you’re interested in taking up bourbon tasting as a semi-serious hobby, I recommend journaling it.

Cheers, y’all! Let me know in the comments if you’ve ever done a bourbon tasting at home or at a distillery!!

Maker's Mark TasteMaker's Dinner Honoring Chef John Currence

I love this chandelier at Star Hill Provisions, the distillery restaurant at Maker's Mark

Bob and I had the opportunity to visit the Maker's Mark Distillery this weekend to attend the TasteMaker's Dinner Honoring Chef John Currence. Now, if Chef Currence sounds familiar, it may be from Season 3 of Top Chef Masters. Or from The Mississippi Delta episode of Anthony Bourdain's No Reservations. Or, you may have seen one of the many issues of Garden & Gun which sing the praises of his four restaurants in Oxford, Mississippi. Well, you get the idea. Chef Currence knows Southern Food.

Visitors Center, Maker's Mark.

Visitors Center, Maker's Mark (Can you spot the Distillery Cat??)

It was a beautiful, if warm, Southern summer night, so we took the hour-or-so "scenic route"  to Loretto from Louisville. With work opportunities for the book, I've been fortunate enough to visit Loretto pretty frequently over the past couple of years, but Bob hadn't had the chance to see some of the newer additions like the Tasting Cellar and Star Hill Provisions. To me, one of the most special things about the Maker's Mark campus is the strong commitment to building new structures that fit nicely with the original Victorian architecture from the property's days as Star Hill Farm and Burks Springs Distillery. In researching my book, I've been able to speak with several folks -- including Chairman Emeritus Bill Samuels Jr -- about the strong commitment to preserving Mrs. Margie Samuels's original vision of the distillery, honoring her design choices in every new project. If you haven't been out to Maker's Mark in a few years, you're in for a real treat; all the familiar Victorian elements are there, but the campus has been upgraded in so many new and beautiful ways! 

Tasting Cellar, Maker's Mark Distillery

Star Hill Provisions, Maker's Mark Distillery. I love the Kiptoo Taurus sculpture displayed to the right of the mural.

The event kicked off around 6 p.m. with hors d'oeuvres: pimiento cheese beignets (which basically combines everything I love on earth) and pickled shrimp salad gougeres. The shrimp salad, served on tiny little croissants, was amazing, and I resolved at once to replicate the recipe! This course was accompanied by a Maker's Mark-spiked University Greys' Punch. A bluegrass duo performed on the patio, but we sought refuge from the heat by ducking into the side bar at Star Hill Provisions. It was so cozy and charming!

Punch at Maker's Mark

I sadly forgot to capture a photo of the soup course, which a chilled celery veloute with crabmeat and butter-toasted bread crumb. It was a great night for a chilled soup, and I never say no to crabmeat! This course was followed by a Maker's Mark highball.

The salad course, crisp and refreshing with a peppery bite, featuring Maytag bleu cheese, roasted tomato vinaigrette, and pickled apples.

We then were served a Maker's 46 Manhattan. I love Maker's 46 for a cocktail; I think the spirit's complex flavor stands up so well when mixed.

The entree course was bourbon-braised pork belly with celery root puree and a casserole of crispy Brussels sprouts and lardons. I seriously loved that casserole, y'all. It combined the comfort of my mom's broccoli casserole with a well-made mornay sauce and charred Brussels sprouts. This is another dish I hope to recreate at home!

We finished with a bourbon and clove poached pear served in phyllo with Maker's Mark frozen custard and bitter cocoa nibs. The course was accompanied by Star Hill Provisions' Maker's Mark Private Select. The Private Select program has created so many interesting expressions of Maker's Mark. It's so interesting to try different barrels and see how different folks' tastes run.

As longtime fans of the Maker's Mark brand and the distillery campus, we took a moment to walk around after dinner to notice all the beautiful new additions to the setting -- we even caught glimpses of frolicking rabbits and a lounging distillery cat! Bob noted how very much the distillery has changed from the late 90s, when the tour was a bare-bones look at how the bourbon is crafted. It was a fun evening of food and cocktails in a perfect setting!

Thanks so much to Maker's Mark for inviting us out to experience this fun event! The next TasteMakers dinner will honor Chef Edward Lee and will be held on Saturday, July 14. You can purchase tickets here. 

How to Build a Maker's Mark Bourbon Bar for the Holidays!

Maker's Mark Distillery at Christmas 

I always think of Maker's Mark as the bourbon of Christmas. Sure, there may be bourbons you drink at Derby time, and bourbons you drink on, say, your birthday. But, Maker's is the bourbon you buy for Christmas.

It may have something to do with the fabulous way that the folks at Maker's market the holiday, from nostalgic print ads to witty Ambassador gifts. It may be that Maker's Mark is the bourbon my family has always used in the bourbon balls that we make at Christmastime. Whatever it is, Maker's slays the Christmas game.

My cousin Amy had the most creative use for her Maker's Ambassador earmuffs! Lola the Chihuahua models them for us!

Since Maker's is the flavor of Christmas, it's a great idea to set up a Maker's Mark bourbon bar over the next few days. Only a few simple ingredients will allow you to offer your guests a variety of popular cocktails. 

What you'll need:

• A couple of bottles of Maker's Mark
• A bottle of vermouth
• A bottle of Angostura bitters
• Simple Syrup
• Sour Mix (3 cups simple syrup to one cup lemon and lime juice)
• Maker's Mark cherries
• Lemons, limes, and oranges for garnish

If you have these items, you can mix up a whisky sour, an old-fashioned, or a Manhattan, in addition to serving your bourbon neat or on the rocks. Add a couple of sizes of glasses to allow your guests some choice.

Set everything out in an accessible place, keep fresh ice handy, and your guests will be refreshed and full of holiday cheer!

What's your favorite holiday cocktail?

Bourbon and Coke Slushes for Tailgating

Football season is finally here, y'all! Bob and I may have started the countdown to football sometime in June. And we may have added the Kentucky game and the Alabama game to our iPhone calendars back in July. And Bob may have gotten some fancy tv speakers that I don't fully understand in anticipation of the football season. Let's just say that we're really looking forward to Saturday's games!

Image via Draper James

With the 'Cats in Hattiesburg and a full Saturday of great games, it's the perfect time to kick off the long weekend with a frozen bourbon and coke slushie. These Tervis Tumblers from Draper James are the perfect way to keep your drink cold and reflect your school spirit. (Click here for $20 off your online Draper James order!)

These slushies are fun because you can use any soft drink you like, and even omit the whiskey for kids or anyone who doesn't care to imbibe. 

For each slushie, use two cups of ice, a cup of Coke, and 2-3 ounces of bourbon. Add ice to the blender and crush until smooth. Add bourbon and pulse; add coke and pulse again. I used Maker's Mark in my test recipe, but I also like the idea of adding a lower proof bourbon (like Basil Hayden or Old Forester 86 proof) to keep these drinks a little less potent. I added a splash of bitters to the Maker's and Ale-8 slushie, like they do at Star Hill Provisions at Maker's Mark. It really adds an interesting dimension to the drink!

Cheers, y'all. How are you celebrating the return of football season?

Thortons Kentucky Derby Bourbon Ball Donut

Bourbon balls are one of my very favorite Kentucky traditions. They remind me of holidays with my family; my great-aunt Marie always made bourbon balls using the exact same recipe that I use to this day. I always think of bourbon balls as a Christmas treat, or something to savor at the end of a bourbon distillery tour. I only recently learned that a lot of people make bourbon balls as a Derby treat as well.  This morning, I picked up a bourbon ball donut from Thorntons' new #ThorntonsBourbonKitchen line, and it was fabulous! 

If you're in the mood for a bourbon ball, my recipe is below, or you can just pick up one of those donuts at Thortons for 99 cents. It's the same flavor with a lot less effort! And let me know -- do y'all think of bourbon balls as a Derby time treat?

• 1 to 2 cups good bourbon whiskey 
• 1 cup chopped pecans
• 1/2 to 1 cup whole pecan halves (optional) 
• 1 two-pound bag of powdered sugar
• 1 stick butter, softened
• 2 bags Ghirardelli semisweet chocolate chips
• paraffin wax

1. Place 1/2 to 1 cup of chopped pecans in shallow bowl. Pour bourbon over nuts, immersing completely. Cover and let soak 12 hours to overnight. 
2. Preheat oven to 350 degrees. Place pecan halves in shallow pan and toast lightly for about ten minutes. 
3. Cream butter in stand mixer fitted with paddle attachment. Combine bourbon-pecan mixture with powdered sugar to form a stiff ball. Refrigerate to let stiffen slightly. 
4. Roll dough into small balls. 
5. In double-boiler (or a sauce pan placed over a cooker full of boiling water), add a third to a half a bag of semisweet chocolate chips and a small shaving of paraffin wax (no more than 1/4 cup). Heat until just smooth. Dip dough balls into the chocolate mixture. The key is to coat them quickly and make small, frequent batches of melted chocolate. 
6. Place bourbon balls on wax paper to cool. Top each with a toasted pecan half, if desired. Results are better if you leave them to cool at room temperature rather than in the refrigerator.

Yields between six and seven dozen bourbon balls.